Analytics

The Analytics module provides operational visibility into your content — not just how many items exist, but whether they are fresh, being published consistently, and optimized for search. Use Analytics to spot gaps and guide prioritization decisions.

Content Freshness

The Freshness report shows content items that have not been updated recently, grouped by how stale they are.

Freshness bands:

• Fresh: Updated within the last 90 days.
• Aging: Not updated in 90–180 days.
• Stale: Not updated in 180–365 days.
• Very Stale: Not updated in over a year.

Key fields per item:

• Title: The content item.
• Type: Pages, Posts, Blogs, News, or Events.
• Site: Which site it belongs to.
• Last updated: The most recent save timestamp.
• Published at: When it went live.
• Status: Current publish status.

Why it matters:

Search engines favor fresh content. Stale pages — especially high-traffic landing pages — are a common cause of declining organic rankings. Regular freshness audits are a cost-effective way to recover traffic without creating new content.

Tips:

• Prioritize freshness updates on your highest-traffic pages first.
• Even minor updates (corrected facts, updated screenshots, refreshed stats) reset the freshness clock.
• A content item that is permanently accurate (e.g. a reference document) can be marked as evergreen to exclude it from freshness alerts.

Publishing Velocity

The Velocity report shows how many content items were published per week or month, across all content types and sites.

Charts available:

• Overall velocity: Total items published per period.
• By content type: Breakdown of Pages vs Posts vs News vs Events.
• By site: Which sites are most active.

Why it matters:

Publishing velocity is the closest proxy for content team output. Drops in velocity often indicate review bottlenecks, resource gaps, or campaign planning issues.

Tips:

• Set a target publishing cadence and use velocity to track whether you are meeting it.
• A sudden drop in velocity often correlates with a workflow review bottleneck — check the Reviews tab in Workflow.
• Use velocity trends when planning editorial capacity for upcoming quarters.

SEO Report

The SEO report identifies content items with missing or weak SEO metadata.

Issues flagged:

• Missing meta title: No custom meta title set.
• Missing meta description: No meta description set.
• Short meta description: Meta description is under 60 characters.
• Long meta title: Meta title exceeds 65 characters.
• Missing featured image: No featured image set (affects OpenGraph and social sharing).
• Missing alt text on inline images: Images in the body content without alt attributes.
• Duplicate meta descriptions: Two or more items with the same meta description.

Key fields per flagged item:

• Item: The content item with the issue.
• Issue: What is missing or wrong.
• Severity: High (likely hurting rankings), Medium (opportunity), or Low (minor).

Why it matters:

SEO metadata is often set once at launch and never revisited. Over time, descriptions become outdated, new items are created without meta fields, and duplicate descriptions accumulate. Regular SEO audits catch these systematically.

Site Stats

The Site Stats tab shows high-level content distribution statistics for each site.

Key metrics per site:

• Total content items: Pages + Posts + News + Events count.
• Published count: Items currently live.
• Draft count: Items in progress.
• Scheduled count: Items queued for future publishing.
• Last published: Most recent publish timestamp.
• Content types breakdown: Pie or bar chart of content type distribution.

Tips:

• Use Site Stats to compare content output across sites when managing a multi-site operation.
• A site with a very high draft count may have workflow or approval bottlenecks worth investigating.