Simple, transparent pricing
Start free, upgrade when you're ready.
Just starting out
Free
Free forever
Explore the methodology and validate your first idea. No commitment required.
- Up to 2 projects
- Project Board Kanban
- Project workspaces with notes and roadmaps
- AI discovery & research (50 calls/day)
- Standard AI document drafts
- Community browsing
Building momentum
Premium
Annual: $170 /year 2 months free
You're serious about a project and need more AI capacity to build with confidence.
- Up to 10 projects
- Everything in Free
- Core modules only: Discovery + Development
- AI discovery, competitor research, feature analysis (100 calls/day)
- Standard AI document drafts
- Roadmaps with cost & time estimates
- Collaboration and comments
Going all in
Professional
Annual: $450 /year 2 months free
You're running a real operation and need the full toolkit without limits.
- Unlimited projects
- Everything in Premium
- Optional modules unlocked: Launch, People, Continuity
- AI tools expanded (200 calls/day)
- High-quality AI document drafts — 20 generations/month
- File attachments and external links
- Public snapshots and directory listing
- Data export
Module access
Discovery and Development are the two core modules
Premium is built around the two core modules: Discovery and Development. Launch, People, and Continuity are optional operating modules and are included on the Professional plan.
Core modules
Discovery and Development
These are the heart of the product and cover idea generation, validation, build planning, launch-readiness, and growth of the project itself.
Optional modules
Launch, People, and Continuity
These expand the operating system around the business once you need go-to-market planning, people systems, and operational resilience.