Simple, transparent pricing
Just starting out
Free
Free forever
- Up to 2 projects
- Project Board Kanban
- Project workspaces with notes and roadmaps
- AI discovery & research (50 calls/day)
- Standard AI document drafts
- Community browsing
- Activity history - last 7 days
- Phase gates and health scores
- Evidence trail (basic)
- Global search
- Unified inbox
Building momentum
Premium
Annual: $170 /year 2 months free
- Up to 10 projects
- Everything in Free
- Core modules only: Discovery + Development
- AI discovery, competitor research, feature analysis (100 calls/day)
- Standard AI document drafts
- Roadmaps with cost & time estimates
- Collaboration and comments
- Activity history - last 30 days
- Contact routing from forms
- CRM pipeline (basic)
- Notification preferences
Going all in
Professional
Annual: $450 /year 2 months free
- Unlimited projects
- Everything in Premium
- Pro modules: Launch, People, Continuity, Brand, Partnerships, Capital, Exit
- Utility suite: Relationships, Operations, Proposals, Knowledge, Research, Scorecards, Reporting
- AI tools expanded (200 calls/day)
- High-quality AI document drafts - 20 generations/month
- File attachments and external links
- Public snapshots and directory listing
- Data export
- Activity history - 1 year retention
- Full CRM with smart lists, tasks, and dedupe
- Automation templates (5 cross-module triggers)
- Reporting and scorecards
- Role-based project permissions
- CSV import/export
Scaling with a team
Enterprise
Pricing announced soon
- Everything in Professional
- Team workspaces with shared projects
- Org-level roles and permissions (Owner, Admin, Member, Viewer)
- Invite and manage team members
- Shared CRM, knowledge base, and contact network
- Cross-member activity feed and audit trail
- AI tools expanded (500 calls/day)
- Unlimited activity history retention
- Priority support
Module access
Discovery and Development are the two core modules
Premium is built around the two core modules: Discovery and Development. Launch, People, Continuity, Capital, and Exit are optional modules and are included on the Professional plan.
Core modules
Discovery and Development
These are the heart of the product and cover idea generation, validation, build planning, launch-readiness, and growth of the project itself.
Optional modules
Launch, People, Continuity, Capital, and Exit
These expand the operating system around the business once you need go-to-market planning, people systems, operational resilience, and funding or exit strategies.