Market Size Estimator
Calculate TAM, SAM, and SOM.
Your market inputs
Total number of people or businesses in your target universe.
What percentage of the population has the problem you solve?
Of the TAM, what share can you actually reach given your go-to-market?
Realistic market share you can win in your first year.
Annual revenue expected per customer. For monthly pricing, multiply by 12.
Market opportunity
TAM
Total Addressable Market
- users
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SAM
Serviceable Addressable Market
- users
-
SOM
Serviceable Obtainable Market
- users
-
All figures are estimates based on your inputs. Use conservative assumptions for investor conversations.
TAM, SAM, SOM explained
TAM - Total Addressable Market
The maximum revenue opportunity if you captured 100% of everyone who could use your solution. Used to show the ceiling of the market.
SAM - Serviceable Addressable Market
The portion of the TAM you can realistically target given your business model, geography, and go-to-market capabilities.
SOM - Serviceable Obtainable Market
Your realistic near-term market share - what you can actually win in the short term. This is the number investors scrutinize most.
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